Performance Marketing Specialist Job at Mud Pie, Atlanta, GA

N25xT3RPTEpzeEFTbUg5N2tVcElsSlpUOXc9PQ==
  • Mud Pie
  • Atlanta, GA

Job Description

Job Overview:
We are seeking a highly motivated and experienced Performance Marketing Specialist to join our marketing team. You will manage various digital marketing campaigns, analyze performance metrics, and optimize efforts to achieve our business goals. This position requires being proficient with Search Engine Optimization (SEO); organic search strategy, paid search marketing, content optimization, key word research, and link-building.

Responsibilities:
  • Design, implement, and oversee PPC, SEO, and Amazon Ad campaigns, including keyword research, campaign setup, monitoring, optimization, content strategy, and technical SEO improvements
  • Analyze site traffic and campaign performance data to continually refine strategies and improve outcomes
  • Stay updated on the latest trends, tools, and best practices in PPC, SEM, and SEO to inform and enhance marketing initiatives
  • Collaborate with creative and content teams to write and optimize ad copy, landing pages, and website content for both paid search success and organic search visibility
  • Manage campaign budgets effectively, optimizing spend to achieve KPIs and maximize ROI
  • Research, write, and optimize product listings on our D2C site and major marketplaces like Amazon and Wayfair
  • Monitor the effectiveness of digital marketing campaigns, analyze results against predefined ROI and KPI goals, and deliver detailed reports to stakeholders
  • Conduct A/B testing for PPC campaigns and SEO elements to enhance performance and increase conversion rates
  • Ensure cohesive integration of digital marketing efforts by working closely with Marketing and Sales teams
  • Experience with Setup, management, and troubleshooting Google Tag Manager
  • Own Amazon Ad Channel - budget, keyword research and reporting
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or related field
  • Minimum of 3-5 years of experience managing PPC campaigns and implementing SEO strategies across various platforms
  • Proficiency in Google Ads, social media advertising platforms, Amazon Ads and SEO best practices
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
  • Excellent communication and presentation skills, capable of explaining complex concepts clearly
  • Experience with PPC and SEO tools such as SEMRush, Google Analytics, and Excel/Google Sheets
  • Experience with managing products feeds and data. (Feedonomics)
  • Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines effectively

Job Tags

Similar Jobs

Sysco

CDL B Local Delivery Truck Driver Job at Sysco

CARVE OUT YOUR CAREER WITH FRESHPOINT!CDL DELIVERY BOX TRUCK DRIVER HIRING IMMEDIATELYStarting at $21.00 plus IncentivesKeep businesses in your neighborhood runningBalance the priorities important to youLocal routes that have you home in time for dinnerClient Facing... 

Restaurant Brands International

Coffee Chat (MIA) Job at Restaurant Brands International

 ...in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and... 

Sanderling Resort

Restaurant Server Job at Sanderling Resort

 ...family events (bring the kids!) Overview: We're looking for an individual with a great Yes I Can" caring attitude to join our restaurant team as a full-time Server. This individual must ensure guest satisfaction in the dining room area (and throughout the hotel)... 

Renesas Electronics

Senior Staff RF Test Engineer Job at Renesas Electronics

 ...Description Job Description As a Staff Test Engineer in the Renesas Radio Frequency Division,...  ...test solutions for our cutting-edge RF ICs. This role requires a strong understanding...  ..., technical drawings, and reports. Drive ATE load board hardware development from... 

The Alpha Group

Forklift/Reach Truck Operator Job at The Alpha Group

 ...Job Description Job Description Seeking experienced Forklift Operator for full-time temporary to permanent opportunities in Mansfield...  ...-Must have previous stand-up dock unit, sit-down forklift, or reach truck experience -No fear of heights -Ability to lift up to...