Job Description
Email Marketing & CRM Automation Specialist - Hybrid Position (In-Office & Work From Home)
Culture:
We are a passionate people and a flat, non-political organization. Everyone on the team is a senior-level subject matter expert, and respected as such. This means we are always collaborating and experimenting to find the best results possible in an unbiased way, and everybody can + should lend experience to our collective goals of growth for our clients, each other, and our agency. However everyone has different styles, and that's respected as well. If you are your best self when left alone to grind on your strategies, or super vocal and engaged and want to work directly with your clients and other SMEs, you're empowered and entrusted to do whatever you please to create your best work. Before the world changed we did monthly happy-hours, and instead of taking them virtual we now do empowerment hours, where every Friday there are 0 meetings and you're empowered to spend some time growing however you want, supplemented with a Free MasterClass Membership. Whether that's via a new tool demo you want to add to your stack or a course you want to take, it's totally up to you. Sometimes that will also be a guest-speaker day. And now every 1st Friday that's a no-work day at all, called a FriCAY (like vacay). Building company culture is a little trickier when you're all virtual, but we try to get creative in staying connected & inclusive without mandating socialization.
Benefits + Work/Life Balance:
Who we're looking for professionally:
The Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of company and business unit objectives. This includes ownership of the setup, maintenance, and quarterly review of reoccurring and triggered email communications. Additionally, this individual maintains a current understanding of email marketing best practices and applies them to the execution of our email campaigns in collaboration with the digital marketing team. The ideal candidate is equally skilled and enthusiastic and will work with our dynamic digital marketing team to build and own the email calendar and automation program to develop more sophisticated digital initiatives. This is a super innovative role to drive the design, development, implementation, and reporting on email campaigns. You will creatively develop programs to support e-commerce sales, lead generation, and our client’s brand priorities. This is an extremely exciting time to join our Digital Team as we begin our journey into cloud marketing. We're passionate about pushing the boundaries of digital marketing, so as a part of our team we'll want to hear your input and ideas. But listening well is also a critical skill. We expect - and equip - our team members to stay on the leading edge of design and technology trends.
Responsibilities:
• Build, test and deploy email campaigns including drafting, designing & editing copy, layout, links, and dynamic content; including images, GIFs, videos & written content
Who we're looking for personally:
We like people. Advertising is easy to treat as a commodity, and we consistently challenge that. We aim to be long-term partners of our clients and as such believe in developing meaningful relationships with them to really identify their hopes and dreams and how our performance expertise + consultative approach can help them reach their wildest aspirations. It's a collaborative effort, so it's important we are open + hold each other accountable as well. As such, that takes a lot of self-confidence, communication, and empathy. Sometimes, an idea we had does not pan out, and we have to own that quickly and objectively. Sometimes we have to analyze + challenge client's beliefs or processes, and we have to do so sensitively and vulnerably. Most times, we're kickin' ass and making it fun, and we just have to be humble and never take our wins for granted. What's important to us is that we have good people who care, and are tough on performance but easy on emotion and realize it's all part of the process, and just be committed to doing the best we can with our fellow people every day we're lucky enough to do it.
Qualifications:
• Experience with CRMs like Salesforce, Infusionsoft, Hubspot, Pardot & Marketo
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