The Digital Marketing Strategy Manager will work with management to audit the clients existing SEO, PPC and on-line marketing for Landrys, Inc. This role will develop strategies, manage, execute, and optimize Search Marketing accounts across all Search Engine platforms. Responsible for keyword research, keyword selection, ad copy creation, account set-up, campaign execution, campaign strategy and optimization, and bid management and analysis of all assigned paid media accounts. The position also analyze, optimize, and refine campaigns to meet clients goals, such as ROAS, CPC, CPA, etc., as they helped to define them at the start of the account.
Responsibilities:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
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