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Boost Your Business with the Power of Influencer Marketing

Influencer marketing is one of the hottest trends in digital marketing, and for good reason. By leveraging the influence of popular personalities, you can reach your target audience in a way that feels authentic and genuine. But with so many influencers out there, how do you choose the right ones for your brand? That’s where Blue Rhino Agency comes in. As a leading Florida marketing agency, Blue Rhino Agency offers a comprehensive range of services, including social media influencer marketing. Our team of experts has the knowledge and experience to help you identify the right influencers for your brand, and create a successful influencer marketing campaign that delivers results. So, what exactly is influencer marketing? Influencer marketing is a form of marketing that leverages the influence of popular personalities to promote your brand. Influencers can be anyone from celebrities to social media personalities, bloggers, and niche experts. By partnering with the right influencer, you can reach your target audience in a way that feels authentic and genuine. Why is influencer marketing so effective? Influencer marketing is a powerful tool because it allows you to reach your target audience in a way that feels natural and organic. Influencer followers trust the opinions and recommendations of their favorite personalities, making them more likely to engage with and purchase from your brand. Another reason influencer marketing is so effective is that it can reach a wider audience. Influencers have large, engaged followings, which can be a goldmine for your brand. By partnering with the right influencer, you can tap into their audience and reach new people who may not have heard of your brand before. How do I choose the right influencer for my brand? Choosing the right influencer for your brand is crucial for the success of your influencer marketing campaign. When selecting an influencer, consider the following: How do I create a successful influencer marketing campaign? Creating a successful influencer marketing campaign is a process that requires planning, strategy, and execution. Here are some steps to help you get started: When should I start the process of hiring an influencer? Influencer marketing is a powerful tool that can help you reach your target audience and boost your brand. By partnering with the right influencer and creating a successful campaign, you can drive more traffic, increase brand awareness, and drive sales. At Blue Rhino Agency, we have the knowledge and experience to help you leverage the power of influencer marketing and take your business to the next level. The time to start is now! Finding the best influencers and staying within budget is not easy, but we can help. Located in Fort Lauderdale, Florida, Blue Rhino Agency is your trusted source for search engine optimization and a wide range of digital marketing services. Contact us today by calling 954-779-6866 to learn more about how we can help you achieve your marketing goals.

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OMG, I’m starting a new business, now what?

Starting a business may look like an easy process, but the truth is that it can be complicated if you do not know what to do. It involves various aspects such as planning, researching, setting goals, among other elements. Here is a guide to help you set up your business seamlessly. Choose a NicheThe first thing you need is to determine what you want to do. There are many business ideas, but you need to be sure of what you want to do. You can choose a niche you have experience in, the industries you’re conversant with, and what you’re passionate about. Remember, you do not have to start a business just because someone else is doing it. Use the correct parameters to determine the best niche you will operate seamlessly without struggling to achieve your goals. Create a Business PlanOnce you know what you want to do, it is imperative to determine how to do it. You should have a plan to guide you in starting the new business and managing it. Starting a business without a clearly defined business plan can lead to frustration in the long run, and you may never achieve your goals. You also risk losing your business since you lack a clear direction especially in managing your CRM. A clearly defined business plan can help you get business partners. This is one of the best ways to grow your business because you will have people to invest in it, leading to growth and expansion. Set Business GoalsOnce you have a plan, you should know what you want to achieve. This is why it is imperative to set goals for your new business. The goals should include your marketing strategies, your target audience, how you will manage your business CRM, and potential risks. While you may want to set higher goals, it is imperative to be realistic. Avoid going overboard with the goals because you may find it challenging to achieve them in the long run. Conduct In-Depth ResearchThere is no better way to start your business than knowing the current market state. It is crucial to know your competitors, market dynamics, target audience, and market size. Acquiring this information will help you devise creative strategies to penetrate the market regardless of the level of competition. You want to ensure that you take the market lead and stand out from the crowd. So, speak to people within your area of focus, search online how relevant businesses are doing, and know what the people need, read news and industry magazines within your niche. Market Your BusinessMarketing is a crucial element that determines the success of your business. With advanced technology today, it is easy to reach out to many people through your website, Google, and social media pages such as Facebook, Instagram, and LinkedIn. Digital marketing is one of the effective strategies to market your business. No doubt that various social media platforms such as Facebook and Instagram have millions of followers, and you can be sure of getting effective outcomes if you run targeted marketing. Many people search for businesses on Google. This is why it is imperative to rank your website high on the search engine to stand out from the crowd. This leads to increased traffic to your website and enables you to generate leads and conversations in the long run. A digital marketing specialist like the Blue Rhino Agency located in South Florida has an energetic and creative staff that creates the perfect partnership to build a solid online presence. The Bottom LineUsing the tips above can help you start and run your business seamlessly. Remember, you can leverage digital marketing to create brand visibility and grow your business. It is an effective strategy that enables you to grow your business without spending much money and time. — Article by Ronald Lewis – August 6, 2021

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Choosing The Best CRM For A New Business

The best CRM for new small businesses is one that has a low learning curve and provides what you need to run your business. One of the most important tools in business is customer service, which can be difficult without an efficient CRM system. The best CRMs also allow you to manage multiple channels like social media, emails, texts, and phone calls all from one place. So what’s the deal with Hubspot? HubSpot has been a helpful resource for small businesses. For those who want to grow their business while keeping things simple, we recommend the free starter plan primarily because it’s price-free! It’s easy to use and offers lots of flexibility based on your business operations with Hubspot’s different styles such as marketing, sales, customer service, or even an operating system. The features they offer are so expansive that it’s tough to name them all. It includes forms, email marketing, ad management, and landing pages just for starters! They also have shared inboxes on their sales CRM where you can chat with your team members or create a quote/quote request box using the live chat function-it’ll make things simpler. The Hubspot CRM is great for a startup and it has limitations that are only available with the paid version which can cost anywhere between $20 per month (minimum of 2 users) to $100 per month (minimum of 5). And there’s even an Enterprise model. BONUS TIP: they can also offer up to a 90% discount for startups! Arguably the largest company in the CRM business is Salesforce If you want the most powerful CRM with a virtually unlimited number of options, then Salesforce is what you need. This incredible platform can cater to any type and size of the business by offering tools for small business sales, customer service, sales, and services marketing analytics (both online and in-store) commerce basically anything that could possibly be considered under this category! It’s not cheap though -but neither are all these awesome features- so make sure it fits your budget before committing yourself. The pricing plan starts at $25 per user, per month for the Essentials package, $75 per user, per month for Sales or Service Professional, going up to a growth platform that offers 10,000 contacts. Do Salesforce and Hubspot have any real competition? As the business world becomes more and more digital, so do our customer relationships. In an era where customers are connected to a company 24/7 through social media platforms like Facebook and Twitter, it is imperative that companies use CRM systems such as Zoho CRM in order for brands to maintain control of their online reputation while also generating leads from potential buyers on these sites. Their free version is an affordable option for entrepreneurs and small businesses. The only problem with their plan, however, is that it offers a max of 3 users before they start charging! Their paid versions are very reasonable starting at $14 per user/month for the Standard Plan; $23 for Professional Plan; $40 for the Enterprise Plan; and the Ultimate Plan is $52 per month if you’re looking for more services like 24-hour support or custom branding. They also offer the Zoho CRM Plus plan which will blow you away with features like Social Marketing, Visitor Tracking, Artificial Intelligence, and more. CRM is all about the customer experience across every channel. Bottom Line The moment I signed up for Zoho CRM, it felt like my prayers were answered. There was no need to go back and forth between different platforms that might not be compatible with each other simply because all of the features are available in one place! The training is a little expensive but worth every penny considering how many headaches you avoid by utilizing this incredible tool from day 1. I had trouble involving myself in Salesforce because it was difficult to comprehend all of the features and functions. Eventually, I started to understand some things but when comparing its price point against Zoho’s simpler interface coupled with a lower cost, there really wasn’t anything that would keep me on this platform for long.